Rank for what your buyers actually search
Most SEO reports celebrate keywords nobody buys from. We connect search work to the CRM, so every ranking is judged by the enquiries and revenue behind it.
Four disciplines, run as one programme
Search results move when the technical foundation, the content and the local signals all point the same way.
Technical SEO
The foundation work that decides whether anything else you publish gets crawled, indexed and ranked at all.
- Core Web Vitals and page speed budget
- Crawl, index and canonical hygiene
- Structured data and rich results
- Mobile, JavaScript rendering and log-file review
Keyword and intent strategy
We cluster keywords by what the searcher is trying to do, then map each cluster to a page that can realistically win it.
- Full keyword universe and clustering
- Intent classification and funnel mapping
- Competitor gap analysis
- Cannibalisation audit and page consolidation
Content production
Briefs, drafts and on-page optimisation for the pages that carry commercial intent — written by people who understand the subject.
- Content briefs with entity coverage
- Long-form articles and landing pages
- Internal linking architecture
- Refresh programme for decaying pages
Local and multi-location SEO
For businesses whose customers search with a place attached — branches, clinics, showrooms and service areas.
- Google Business Profile optimisation
- Location landing pages at scale
- Citation clean-up and NAP consistency
- Review generation wired into the CRM
What you actually receive
Technical audit
A prioritised issue list split into quick wins and structural work, with effort and impact against each item.
Keyword map
Every target cluster mapped to a URL, with search volume, difficulty and the intent it serves.
Content calendar
A rolling three-month publishing plan with briefs ready for your writers or ours.
Implementation
We make the changes ourselves on sites we build, or hand your developers a precise ticket list.
Monthly report
Rankings, traffic, and the enquiries and pipeline those visits produced — pulled from your CRM.
AI search visibility
How your brand appears in AI answers, and the entity and citation work to improve it.
How we work together
- 01
Audit
Two weeks of technical, content and competitive analysis before we recommend anything.
- 02
Roadmap
A prioritised plan with a realistic timeline and the resources each item needs.
- 03
Fix
Technical remediation first — there is no point publishing into a broken foundation.
- 04
Publish
Content and on-page work against the keyword map, in priority order.
- 05
Compound
Monthly review, refresh of decaying pages, and expansion into the next cluster.
Common questions
How long before we see results?
Do you guarantee rankings?
Can you work with our existing website?
How does this connect to the CRM?
Do you do international or multilingual SEO?
Start with the audit
A full technical and content audit of your site, with a prioritised roadmap. If the findings are not worth acting on, we will tell you that too.